When choosing a diamond — whether for an engagement ring, necklace, or custom piece — the cut is one of the most important factors to consider. The term “cut” doesn’t just refer to the shape of the diamond; it also reflects how the stone has been faceted to interact with light. A well-cut diamond sparkles brilliantly and appears more vibrant, regardless of its carat weight or color. But with so many diamond cuts available, how do you know which one is right for you?
Let’s explore how many types of diamond cuts there are, what makes each one unique, and which styles may suit your taste and lifestyle best.
The Most Popular Diamond Cuts
While there are dozens of variations, there are around 10 to 12 widely recognized diamond cuts, each with its own distinct features. These cuts fall into two main categories: brilliant cuts, which are designed for maximum sparkle, and step cuts, which emphasize clarity and clean lines.
Here’s a breakdown of some of the most popular diamond cuts:
Round Brilliant: The most popular and classic cut, featuring 58 facets that maximize sparkle and light return.
Princess Cut: A square or slightly rectangular cut with pointed corners and sharp brilliance.
Cushion Cut: Known for its pillow-like shape and vintage appeal, it features rounded corners and larger facets.
Emerald Cut: A rectangular step cut with parallel facets, offering a sleek, elegant look with less emphasis on sparkle.
Oval Cut: Elongated and symmetrical, the oval cut creates a slimming effect on the finger while offering brilliance similar to a round cut.
Marquise Cut: With pointed ends and an elongated body, this cut maximizes perceived size and adds a dramatic flair.
Pear Cut: A teardrop shape combining the round and marquise cuts, ideal for a unique, romantic aesthetic.
Asscher Cut: A square version of the emerald cut with a distinctive X-shaped facet pattern.
Radiant Cut: A hybrid of the round and emerald cuts, known for combining sparkle with a rectangular or square shape.
Heart Cut: A romantic and symbolic choice, often used in custom or sentimental designs.
Trillion Cut: A triangular-shaped cut, often used as side stones but increasingly popular as a center stone for bold designs.
Comparing Diamond Cuts: Shape, Style & Sparkle
To help you compare, here’s a table that outlines the key characteristics of popular diamond cuts:
Diamond Cut
Shape
Cut Style
Sparkle Level
Style Vibe
Round Brilliant
Circular
Brilliant
Very High
Classic, timeless
Princess
Square
Brilliant
High
Modern, elegant
Cushion
Square/Soft
Mixed
Medium-High
Vintage, romantic
Emerald
Rectangular
Step
Moderate
Sleek, refined
Oval
Oval
Brilliant
High
Unique, graceful
Marquise
Elongated
Brilliant
High
Bold, dramatic
Pear
Teardrop
Brilliant
High
Feminine, distinctive
Asscher
Square
Step
Moderate
Art Deco, bold
Radiant
Rectangular
Brilliant
High
Glamorous, hybrid
Heart
Heart-shaped
Brilliant
High
Sentimental, playful
Trillion
Triangular
Brilliant
High
Modern, edgy
While sparkle is often a major deciding factor, the best cut for you also depends on your lifestyle, personal taste, and how you plan to wear the diamond.
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What to Consider When Choosing a Cut
Before you decide on a diamond cut, think about how it aligns with your preferences and how you’ll wear the piece daily. Here are a few questions to help guide your choice:
Do you want maximum sparkle? Choose a brilliant cut like round, princess, or radiant.
Are you drawn to vintage or Art Deco styles? Step cuts like emerald and Asscher may be ideal.
Is size or finger coverage important to you? Cuts like oval, marquise, or pear can create the illusion of a larger stone.
Are you designing a custom piece? Heart, trillion, or cushion cuts offer more room for creativity and personal expression.
Will you wear the diamond every day? Consider durability — cuts with pointed corners (like princess or marquise) may need protective settings.
Keep in mind that no cut is universally better than another. It all comes down to what fits your vision and lifestyle.
Whether you’re drawn to the timeless beauty of a round brilliant cut or the vintage allure of an emerald cut, the diamond you choose should feel like a reflection of your personal story. At Finer Custom Jewelry, we specialize in helping clients find or design the perfect diamond for any occasion. Call us or book your one-on-one appointment today, and let’s create something truly unforgettable.
Shimon was so great!! I had a vintage tennis bracelet from my mom that I wanted resized and he did such a wonderful job. He was also able to make the extra diamonds into beautiful stud earrings! Would 10/10 recommend him to anyone for any jewelry needs. Not to mention all the custom pieces he had in there were stunning! Thanks Shimon for helping create such a special piece for me:)
Shimon was so great to work with. Since I live in LA and was doing this from out of town, I really had to rely on his eye and expertise, and he made the whole process feel easy. He helped me source the most beautiful loose diamonds for a pair of studs and found stones that were exactly the right size, shape, and overall balance I was looking for. They turned out classic, elegant, and really special. Buying diamonds can feel overwhelming, but he made it feel thoughtful and seamless from start to finish. I trust him and his taste completely and am already excited to work with him again on a custom pinky ring.
We had the absolute best experience working with Shimon for my engagement ring. From the very first consultation, he truly listened to what I envisioned and brought it to life in a way that exceeded anything I could have imagined.
After our initial meeting, I actually decided to tweak a few details of the design. Without hesitation, without pushback, and without making it complicated, he made the changes seamlessly. He was patient, professional, and completely committed to getting every detail just right.
When I finally saw the finished ring, I was genuinely blown away. The craftsmanship, the attention to detail, and the way it reflected exactly what I had dreamed of made it feel so personal and meaningful. It honestly made the proposal even more special.
If you’re looking for someone who truly cares about their work and will go above and beyond to create something extraordinary, I cannot recommend him enough.
I had a wonderful experience here! We had a feeling of what we wanted but we still needed some guidance and advice on design and costs, and that’s exactly what we got. The process was on time, carefully designed and we both felt like we got the ring that fit our needs and styles! Amazing job
Shimon was great to work with and very kind! I had some pieces to sell, he was knowledgeable and took the time to review the details of each one. He examined the pieces in front of me, while being very attentive. I highly recommend Finer Custom and will be back for future jewelry needs.
I had such a great experience designing my mom’s 70th birthday gift. Shimon was so helpful and amazing to work with. I live in Florida and I will only work with Shimon and Finer jewelry. I don’t trust anyone else. Thank you!!
Shimon was absolutely amazing! He created my engagement ring with my fiance and it could not be more perfect! From the design process to communication, it was seamless. I was not told an engagement ring was being made, so they also were secretive, which was cute. I knew what I wanted for my engagement ring, told my (now fiance) what I envisioned, and Shimon made the ring perfectly. Lovely meeting you, Shimon! Will be in touch soon with another ring to be made!
I found this jeweler on line...saw GREAT reviews and can I tell you he surpassed ALL of my expectations! I have never been more pleased! He is not only amazing at what he does but he is one of the most caring individuals I have met. He did what all other jewelers said couldn't be done and he did it beyond perfection! Highly highly recommend! I am filled with much gratitude!
Shimon was an absolute life saver. I was under a time crunch to have a custom ring made so that I could pop the question for a trip that was coming up fast and boy did he deliver. He created the absolutely gorgeous 3 carat oval ring that you see in the pics and it is a total show stopper. I cannot recommend Finer Custom high enough. The best!
A few weeks before my 10-year anniversary, my engagement ring accidentally ended up in the garbage disposal. Based on a friend’s referral, I went to see Shimon at Finer Custom Engagement Rings and Diamonds — and I’m so glad I did.
Shimon was incredibly accommodating, even opening the store at a time that worked best for me. He was warm, friendly, and truly cared about restoring my ring. I showed him a photo of what it looked like before, and I wanted it to be exactly the same since I’ve always loved my original design.
He did an outstanding job recreating my ring — it looks absolutely beautiful, just like the original. He also took care of all the communication with my insurance company, making the entire process smooth and stress-free.
I highly recommend Shimon and Finer Custom Engagement Rings and Diamonds. Exceptional service and craftsmanship!
Thank you for helping my fiancé create the most beautiful engagement ring! It’s truly perfect. Such a great experience from start to finish with Finer! 💍❤️
Shimon is the best. He’s so so kind and incredibly supportive of any project. What I loved most is how honest he was with me about my jewelry and helped me make the best decisions to keep the integrity of antique jewelry.
I found an antique set of pearls (cera ~1942) in basically mint condition but the sting was a bit off and fragile. I had a set of screw back pearls too - after careful conversion and consultation with Shimon we determined to leave the earrings in the current stage. His team was able to restring the necklace within 2 weeks. Not only are they absolutely beautiful but they wear more comfortably and heavier. The heaviness makes me feel more confident wearing them.
I can’t thank him enough - not only were they able to keep the antique clasp but also keep the integrity of the pears. I’m so thankful!!!
Came to this place for my fiancés engagement ring. From the moment I arrived and engaged Shimon and his team they treated me like a member of the family. Most places try to sell you products they have on stock. Finer Jewelry listens to what you want and customizes everything above and beyond your expectations. My fiancé loved her ring so much we used them for our wedding rings. Their attention to detail is far more than we could have ever hoped. Since then we have used them for ring and bracelet repairs. Shimon has our business for life.
After 10 years of marriage, I decided it was time for a new ring — and I’m so grateful I found Shimon at Finer Jewelry. From the very beginning, he was incredibly patient and attentive, guiding me through every step of the process. He helped plan the design down to the smallest detail, showed me countless examples, and truly held my hand through it all.
Shimon provided several diamond options, carefully answering all my questions and making sure I got exactly what I was looking for. The result is nothing short of breathtaking — a magnificent, one-of-a-kind diamond ring that exceeded every expectation. It’s truly a dream come true.
Thank you so much, Shimon, for making this such a special and memorable experience!
Finer Custom Jewelry should change its name to “Finest Custom Jewelry”!
For young men looking to provide their lady with the perfect ring (and yes, I am a perfectionist), look no further than this phenomenal jeweler.
When we had shopped around for the person that could bring my fiancée’s vision of her engagement ring to life, we found no one quite like Shimon. He was professional, personable, highly communicative, timely and transparent. He was honest, creative and curious. He focused on building a relationship with us, and in turn the engagement ring that he produced for us was everything we could have dreamed of and more. Above all, he LISTENED to us and helped us to figure out what we needed before we knew we needed it when it came to the ring’s design.
Thanks to Shimon and Finer Custom Jewelry, I have a very happy fiancée, a happy budget, and I am very happy to have trusted this man and his business with one of the most important purchases of my life. We will be back for more!
The best!! Shimon was incredible. His attention detail and patience to find the perfect engagement ring design are first class. If you are unfamiliar with the process (like me) then you are the best of hands. Thank you Shimon!!
Purchased an amazing custom ring for my wife. Shimon was amazing from start to finish. Straight forward , provided us with a custom virtual design that we approved and started working on the ring. My wife could not be happier. Would definitely not be our last purchase. Thank you !
I highly recommend this jeweler! I had the pleasure of working with Jamie on a custom engagement ring. She was very easy to work with, flexible to my schedule, honest and very knowledgeable. The pricing was also very fair, especially for the attention to detail and quality of the diamond and ring you get. The level of intimacy and transparency you receive is not typically found at large name brand places. For me, Finer was a perfect fit.
In addition, I had a different approach than others, coming in with a specific CAD design of my own creation, seeking their expertise. I could not be any happier with the finished product.
We had a great experience with Jaimie and Shimon! Jaimie was very accommodating, communicative, and flexible. When I decide to have other custom pieces made out of some family stones, I will definitely be returning. I felt very listened to and I really enjoyed the whole experience!
I can’t say enough amazing things about working with Jamie!!!! But here’s a list of my favorite parts of the experience: 1. They SHIPPED IN various different stone shapes for me to look at during our first meeting (so cool) and they found an elongated hexagon which is so rare - I was blown away! 2. I thought the prices would be astronomical for a custom experience - it was not! They’re extremely reasonable 3. Jamie and Shimone were always so quick to respond to my texts and questions every step of the way 4. Jamie helped me custom design my rings to absolute perfection and was very patient with me and my OCD 5. Jamie and Shimone are just the sweetest people ever and take their time to just hang out and talk - I never felt rushed or pressured. I always look forward to seeing them, like old friends
I could go on and on but 1000/10 recommend them!!! I will be going to them for all of my jewelry needs in the future
Highly recommend Shimon for custom rings. The design process with Shimon was very flexible and not pushy - we never felt rushed or pressured to increase budget. It is obvious he just wants to delight customers - not sell. We had several design meetings and Shimon created multiple wax molds so that we could be positive we were happy with the finished product.
Working with Jamie at Finer Custom Engagement Rings was such a fantastic experience!! She was able to take my initial design ideas and make them into a truly unique engagement ring that my (now!) fiancé absolutely LOVES!! The whole process was truly phenomenal from start to finish, communication was excellent, the execution was exceptionally quick and the final piece is flawless!! We are SO incredibly happy and would absolutely recommend working with Finer for any custom jewelry needs!
Finer jewerly is the best in the business! Ive taken all my pieces there to be cleaned and repaired, and have even purchased some of my most draw dropping and unique ones from this team! They are truly amazing to work with and have made my experience so outstanding every single time🤍
I recently took my bracelet here to get it shortened and the craftsmanship on the repair was exceptional. I want to especially commend Monica for her outstanding customer service; she was friendly, knowledgeable, and went above and beyond to ensure I was satisfied. Additionally, the pricing was very reasonable, making the whole experience even better. I highly recommend this jeweler for anyone in need of jewelry repairs or purchases as their engagement rings are gorgeous too!
Nothing but great things to say about Shimon and Finer jewelry. He made both mine and my wife’s rings among many other pieces of jewelry for our family
Highly recommend working with Shimon for your engagement rings! I came in with a very clear idea of what I wanted and had a family heirloom I wanted to adjust to be my wedding band. Shimon was easy to collaborate with to figure out how to make it all come together beautifully. He is knowledge, professional, and personable. It was a joy to work with him to create the rings we both envisioned for ourselves. He also happily fixed a mistake we had made with inscribing our date on our bands. Don’t go anywhere else! He’s your guy!
The BEST experience! Shimon is very knowledgeable and helped lead our customization creativity. ✨ He really brought the small ring details that were important to me, to life! A girls dream if you’re wanting to be a part of the ring process. I love my ring 🥹🥹🥹 thank you so much!! REALLY just the best experience all around! HIGHLY RECOMMEND 😄
Outstanding service. Shimon made so easy on me to select a ring. He is very knowledgeable, honest and kind. I highly recommend his store to anyone who is looking for an engagement ring and wedding band.
Shimon was so professional! My fiancé purchased a ring out of state and my diamond was loose. He took care of it so fast and my ring was so clean and sparkly when I got it back! Monica helped me with setting up the appointment and she was a gem! Amazing experience and will definitely be back if anything happens in the future!
I had a ring that I wanted to sell. I took it to a few jewelers who tried to lowball me for it. Once I took it to Shimon he gave me a much better offer. He was also incredibly kind and courteous. In addition his office is conveniently located in Old Town Scottsdale and it’s absolutely beautiful! The custom jewelry he has on display is stunning. I would definitely recommend giving him a try if you’re looking to sell a piece or if you want a custom piece of jewelry!
Shimon is absolutely amazing at what he does and such a pleasure to work with. We had a custom wedding band made to complement my center stone and the design is quite unique. My fiancé was very apprehensive and worried about not going with a classic wedding band but we both couldn’t be happier with how it turned out! Going to be hard not to wear this for the next few months! 😅
Shimon was absolutely amazing. He not only was professional and courteous, but was understanding of my questions and made my visits very easy. Would highly recommend his services at Finer Custom Jewelry.
We had a wonderful experience creating a custom engagment ring with Shimon. Shimon took the time to truly show us our options and helped shape our vision throughout the process.
Shimon did a phenomenal job finding the perfect unique stone including similar stone options so we felt confident in our choice. It was such a fun process exploring our options and designing the perfect ring. Shimon is truly a master of his craft!
I had a custom bracelet made by Shimon and his team. From start to finish the process couldn’t have been more seamless. Genuinely a pleasure to work with Finer Custom Jewelry
Just got a new watch and needed a link removed. I found this store on Google and decided to stop in and see if they could help. Shimon doesn’t typically do watches, but he didn’t hesitate to stop what he was doing to help me. He took the time out of his day to help me and wouldn’t accept any payment. You can tell he takes extreme pride in his work and he will do whatever it takes to help his customers. I will absolutely be coming back and using him in the future!
Great experience! Shimon helped me get a salt & pepper engagement ring. He understood exactly what I was looking for and the finished product greatly exceeded my expectations. Highly recommended!!
Shimon cleaned my wedding ring for me and made it look better than new. I couldn’t stop looking at it in the sun! I had forgotten its potential to shine like that. And Monica was a great help as well, they have an amazing and dedicated team 💍
My fiancé and I cannot say enough about Shimon and Finer Custom Jewelry. I had an heirloom ring from my mom, and two bands that I wanted to use to create a very specific ring, the ring of my dreams. After a lot of research, we found Shimon. Throughout the entire process, he was incredible. From our very first meeting where we went over my vision, to the final product. I feel so lucky to have found such a caring and talented jeweler. You can tell he takes such pride in his work, as he should because it is truly flawless. I would recommend Shimon to anyone I know. We are so thankful to have him to make our forever ring so incredibly special. It exceeded all our expectations and then some.
My fiance and I had a fantastic experience going through Finer Custom Jewelry for our wedding bands. Shimon and Monica both worked to create our dream rings within our budget. Would definitely recommend if you are looking for affordable, high quality, fast, and wonderful service.
10/10 would recommend Finer Jewelery! I needed a repair on my wedding ring, and also wanted my engagement ring and wedding band soldered together. The service was incredible and the communication was as promised. Shimon is so kind and warm and friendly! My ring came back looking brand new!
It was very nice meeting Shimon, he was very helpful on pricing my sister's ring. Very understanding and knowledgeable on jewelry. Thank you so much Shimon.
Shimone was a pleasure to work with. He was both reasonable and fair when it came to selling a ring that I had been sitting on for a while. I would highly recommend Finer Custom Jewelry if you’re looking to sell any pieces. Shimone will treat you well.
Thank you Shimon for your patience with me. I called finer custom jewelry to find a diamond ring to Propose my girlfriend and Shimon was really helpful and profesional. Really recommend. She said yessssss 😊
This place is absolutely amazing. The Jeweler Shimon did a wonderful job when pricing and inspecting the jewelry I brought in for sale. Extremely knowledgeable and very personable. recommend everyone comes here!!
My experience with Finer Curation Jewelry was nothing short of phenomenal. Buying, selling, and creating custom jewelry can be a stressful and pressuring experience. However, from the moment I walked into Finer Custom Jewelry, I felt like a valued client. Shimon was patient, knowledgeable, and made the process so much easier than I had expected. If you are looking for a jeweler you can trust, you will find them here!
Shimon was a pleasure to work with! Made the process very easy and enjoyable. We picked a beautiful emerald diamond, and I could not be happier with the quality of his work! I highly recommend Finer Jewelry!
Thanks to Shimon I was able to give my mom her dream Mother’s ring. It was done quickly and efficiently with great communication and a stunning product. A great company for your custom jewelry needs!!
Shimon was very kind and professional. He responded quickly to my initial email, worked with my schedule to make an appointment, and took the time to answer any questions I had. I'm very happy with my decision to go to him.
Ring came out perfect my Fiancé loved it, it fit perfect, I’d highly recommend this jeweler, also Shimon was very communicative and gave updates on the ring every chance he had, couldn’t have had a better experience.
I had a big wedding anniversary coming and wanted to do something special for my wife. A friend suggested Finer so I contacted them. What a wonderful experience...Shimon led me through the process of picking an amazing diamonds as well as the perfect ring. My wife couldn't have been happier and I felt like a hero. I feel like a got an incredible ring for the money and will be back for the next occasion!
I needed to get two rings appraised and the process was easy and convenient. Shimon was able to meet with me the same week and got me the written appraisals within 3 days. I did not need to leave the items with him as some other jewelers require. I'm very pleased with the ease of working with Shimon.
I would give Shimon at Finer Custom Jewelry 10 stars if I could! He created an entirely custom ring for my fiancé just based on one Google image photo that she provided me. Before working with Shimon, I assumed I would not be able to afford a custom ring, but I was able to choose everything for the ring and stay perfectly within my budget. It was a very personal experience to create this ring and I felt heard by Shimon the entire time. (He even texted me to congratulate me on my engagement!) And he produced the most wonderful, amazing ring that will last for a lifetime! One final note: as a woman proposing to another woman, I was nervous to be judged when purchasing a non-traditional engagement ring. Shimon made me feel SO comfortable and validated. I could not recommend his services enough.
My entire experience with Shimon was incredible start to finish. I came in with just an idea of what I wanted for an engagement ring. He took the time to explain the different options, settings and styles that would match my idea. Needless to say, the ring turned out beautifully and she loved it. Most importantly, Shimon was honest and fair. We will definitely be going back for all of our future needs.
Shimon helped me elevate my engagement diamond to a beautiful channel set band with my birthstone sapphires. I couldn’t be happier with the quality of his work!
Shimon is the man! He took the time to help us design my fiancé’s ring just the way she wanted it. She now gets compliments on her ring on a daily basis. Shimon also got us a high quality diamond at a more than fair price. I recommend Finer Jewelry for all of your jewelry needs!
I’ve been working with Shimon for a year. I had all my mother’s diamonds reset. He helped me recreate a ring setting that joined my mom and dads diamonds so I have them with me at all times. He repaired many pieces and restrung my mom’s pearls. He’s a true professional and an amazing person. He and his wife have created an awesome business. If you want to design your own piece or buy one, Finer Jewelry is the place to go!
Thank you to Shimon for this amazing diamond ring!! If you’re struggling looking for a jeweler in Arizona, you have to choose Finer Jewelry! He was very attentive to what I wanted and made me feel listened to throughout the entire process. He was truly a pleasure to work with, I could not recommend him enough!
I’ve been looking for a yellow diamond ring for a while now and I’m so glad I foundation Finer Jewelry!!! Shimon showed me a variety of diamonds and made sure I was in love with the specific stone and shade of the diamond. Shimon made sure to educate me on my purchase which I really appreciated because I honestly didn’t know much about diamonds before meeting with him. I could not be more obsessed with this ring, so thank you so much Shimon for helping me find my dream ring!!!
If you are looking for a jeweler in the Scottsdale/Phoenix area, look no further. As we began shopping for an engagement ring we went to a number of different jewelers in the area but no one offered the same level of customer service as Shimon at Finer Jewelry! He was so helpful and caring throughout the entire process of designing my dream ring. I get so many compliments on my ring and it’s all thanks to Finer Jewelry!!
I was gifted diamonds from my mother and both grandmother’s wedding rings and I wanted to make my own wedding ring with them. I was able to schedule an appointment the following day and began working on the ring design. They were so thorough in making sure the fit and design was just right by making 3D imaging and wax molds for you to see before the ring is actually made. The whole process took about a month from start to finish and you can’t beat the price! I’m beyond happy with what they made for me. It’s truly something special.
After sharing our diamond CCC wish list with Shimon we sat back and waited. Shimon took us seriously and carefully watched the exchanges for "our stone". He found us a nearly flawless diamond that presented 30% larger than its weight! We then asked Shimon to craft a setting that required specially cut supplemental diamonds. Shimon's relationships with diamond cutters and his goldsmith made it possible for him to deliver our dream setting with our own "hope" diamond! Shimon is personable, very fun to work with and completely transparent. He and his stones are priceless!
Shimon did an amazing job understanding what I wanted in my ring. After picking out my main stone he found two that perfectly coordinated. It turned out so much more than I hoped. Will definitely recommend and return.
I found the staff to be more than happy to assist in the design and creation of a true family heirloom. The process of collaboration with this jeweler was such a joy. Me and my family will treasure this for a lifetime. Thank you so much. A truly happy customer.
Your Ring, Your Way...
We'll Show You How
If you are ready to see your custom engagement ring come to life, schedule your in-store design consultation by clicking the button and choosing the best day and time for you. See you soon!
Since i can remember i’ve been fascinated with diamonds and the way they sparkle. i got started in the wholesale diamond business 6 years ago supplying diamonds to the phoenix valley stores. after four years of buying, trading and selling over 1000’s of diamonds i decided it was time to bridge the gap between consumers and the way they shop for their most precious jewelry. that’s where finer jewelry came into the picture. finer was started in 2018 in scottsdale, arizona.
I enjoy the experience of sitting down with my clients to educate them one on one about diamonds. i feel fortunate to do what i love every single day!
Your Ring, Your Way...
We'll Show You How
If you are ready to see your custom engagement ring come to life, schedule your in-store design consultation by clicking the button and choosing the best day and time for you. See you soon!